Packaging and Merchandising Design - Exercises

24/08/20 - 21/09/20 (Week 1 - Week 5)

Atiqah Farzana Binti Syalleh Karimyee (0336740)
Packaging and Merchandising Design
Exercises

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LECTURE NOTES

Module Briefing

Week 1 (24/08/20)

Mr. Shamsul briefed us on the module and showed us a few senior's works so we would know the benchmark of this module.


Public Holiday

Week 2 (31/08/20)

No class today as it is a public holiday (Merdeka). As a little homework, Mr. Shamsul told us to make slides on:

• What is packaging
• discuss the role, purpose, function of a packaging
• show examples of packaging (at least 4 different box designs)

Packaging Design: How it Evolved

Week 3 (07/09/20)

This week's lecture was done by Kaiyi and Jenani on the evolution of packaging design.

Image and Imagery in Packaging Design

Week 4 (14/09/20)

Today's lecture was presented by Ahmed and Maria about image and imagery. 

In class, we were told to find a brand or product that uses a different name in other countries. I did my research on Burger King, which goes by 'Hungry Jacks' in Australia.

Branding & Packaging
Week 5 (21/09/20)

Thic week's lecture was done by Dondo and I on the topic of branding & packaging.

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INSTRUCTIONS

Module Information Booklet:

EXERCISES

Exercise 1: Box Making
(Week 1 - Week 3)
24/08/20 - 07/09/20

For our first exercise, we had to design a box for 2 loose items. The items should not be larger than 300mm (30 cm). The purpose of packaging should also be considered when designing the box.

The two loose items I chose were:

• Sunglasses
• Cactus

Starting off, I researched existing and common packaging for these two items. Here are my sketches and notes:

Fig. 1.1 Sunglasses - Sketch 1

Fig. 1.2 Sunglasses - Sketch 2

                     

After deciding on the shape and dimensions of my box, I went ahead and made the dieline in Illustrator. 

Fig. 1.3 Sunglasses Box Dieline

 

I made a mockup of my dieline using brown paper, however, it's not much thicker than normal printer paper.

I made a few mistakes as you can see in fig. , the top-left corner is sticking out because the triangle was cut slightly bigger than the rectangular body. I was also a bit unsure of the length, as seen by the multiple markings on the right side of the mockup.

Fig. 1.4 Sunglasses Box - Mockup

Fig. 1.5 Sunglasses Box - Mockup closeup

Fig. 1.6 Sunglasses Box - Mockup

I didn't have enough brown paper to make a new mockup, and I was lazy to use normal printer paper to make a 'new perfect mockup', so I just went ahead and started my first attempt.

To contrast the pink sunglasses I chose to use black paper as the box. After some thinking, I figured the inner body should be in brown paper so that it gives a slight contrast from the outer body and cap.

Fig. 1.7 Sunglasses Box - Attempt 1 Dieline

Fig. 1.8 Sunglasses Box - Attempt 1 Dieline

Fig. 1.9 Sunglasses Box - Attempt 1

Fig. 1.10 Sunglasses Box - Attempt 1

Fig. 1.11 Sunglasses Box - Attempt 1

We were able to lasercut our dielines on campus, so this is the result of that:

Fig. 1.12 Sunglasses Box - Lasercut Dielines

Fig. 1.13 Sunglasses Box - Final Attempt

Fig. 1.14 Sunglasses Box - Final Attempt

Fig. 1.15 Sunglasses Box - Final Attempt

Fig. 1.16 Sunglasses Box - Final Attempt GIF

Moving onto the next box, my chosen item is a cactus. Here are my sketches and notes:

Fig. 1.17 Cactus Box - Sketch 1

Fig. 1.17 Cactus Box - Sketch 1

Cactus Box Dieline:

Fig. 1.18 Cactus Box - Dieline

Fig. 1.19 Cactus Box - Dieline closeup

 

Fig. 1.20 Cactus Box - Dieline closeup 2

                          

This time I used normal printer paper for the mockup. 

Fig. 1.21 Cactus Box - Mockup

Fig. 1.22 Cactus Box - Mockup

After I was happy with how it looked, I traced the dieline onto 300gsm brown watercolor paper.

Fig. 1.23 Cactus Box - Cut Dieline 

Fig. 1.24 Cactus Box - Cut Dieline 2

  

Fig. 1.25 Cactus Box - Cut Dieline with Cactus

Fig. 1.26 Cactus Box - Attempt 1 #1

Fig. 1.27 Cactus Box - Attempt 1 #2

Fig. 1.28 Cactus Box - Attempt 1 #3

Fig. 1.29 Cactus Box - Attempt 1 #4

Fig. 1.30 Cactus Box - Attempt 1 #5

The lasercut dieline:

Fig. 1.31 Cactus Box - Lasercut Dieline

Fig. 1.32 Cactus Box - Final Attempt 

Fig. 1.33 Cactus Box - Final Attempt 

Fig. 1.34 Cactus Box - Final Attempt 

Fig. 1.35 Cactus Box - Final Attempt 

Fig. 1.36 Cactus Box - Final Attempt 

Fig. 1.37 Cactus Box - Final Attempt GIF

Here are my final slides for the first box-making exercise:

Exercise 2: Label Design

Week 3 - Week 5

(07/09/20 - 21/09/20)

For our 2nd exercise, we were told to design a deck of cards and the packaging for it. We were given a few style options to choose from:

• vintage
• minimalist
• retro
• contemporary 
• typography

The style I chose is contemporary, and I started off by searching what contemporary really meant. Basically, it represents modern art/style from this generation and, more specifically, the 21st century.

I created a moodboard of how I wanted the characters and the box to look like.

Fig. 2.1 Moodboard - Playing Card Box

Fig. 2.2 Moodboard - Character

Because I didn't know much about playing cards, I started researching on the different symbols, characters, etc. so I would know what to include in my cards.

Fig. 2.3 Playing Card Notes 1

Fig. 2.4 Playing Card Notes 2

Initially, I wanted to have human characters, but after exploring I found that using animals would be more fun.

Fig. 2.5 Dog Sketches - King

Fig. 2.6 Dog Sketches - Queen

Fig. 2.7 Dog Sketches - Joker

Box dieline:

Fig. 2.8 Playing Card Box Dieline

Fig. 2.9 Final Playing Card Box

Here are all of the dog characters:

1. King - German Shepard
2. Queen - Poodle
3. Jack - Golden Retriever
4. Joker - Pug

Fig. 2.10 Final Dog Character - King

Fig. 2.11 Final Dog Character - Queen

Fig. 2.12 Final Dog Character - Jack

Fig. 2.13 Final Dog Character - Pug

Fig. 2.14 Final Dog Characters - Compilation

This is my first attempt of the playing cards:

Fig. 2.15 Attempt 1 - Spades

Fig. 2.16 Attempt 1 - Clubs

Fig. 2.17 Attempt 1 - Hearts

Fig. 2.18 Attempt 1 - Diamonds

After receiving feedback, I had to make my cards look more like my moodboard in Fig. 2.1 and Fig. 2.2. My colours weren't as vibrant and it just didn't match what I had in mind at the start of the exercise.

Fig. 2.19 Symbols

Fig. 2.20 Backside and Front of Card - Attempt 2

Fig. 2.21 Attempt 2 - Spades

Fig. 2.22 Attempt 2 - Clubs

Fig. 2.23 Attempt 2 - Hearts

Fig. 2.24 Attempt 2 - Diamonds

Mr. Shamsul said that it looks much more like my moodboard now, but the card looks quite dark overall and the symbols are difficult to see. I decided to change it to a solid colour while keeping the back of the card with the same colourful style.

Here is my final attempt of the playing cards:

Fig. 2.25 Final Attempt - Card Backside

Fig. 2.26 Final Attempt - King

Fig. 2.27 Final Attempt - Queen

Fig. 2.28 Final Attempt - Jack

Fig. 2.29 Final Attempt - Joker

Fig. 2.30 Final Attempt - Spades

Fig. 2.30 Final Attempt - Clubs

Fig. 2.30 Final Attempt - Hearts

Fig. 2.31 Final Attempt - Diamonds

Fig. 2.32 Playing Card Mockup 1

Fig. 2.33 Playing Card Mockup 2

Fig. 2.34 Playing Card Mockup 3

Fig. 2.35 Playing Card Mockup 4

Fig. 2.36 Playing Card Mockup 5

Fig. 2.37 Playing Card Mockup 6

I compiled all my progress in the slides below:

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FEEDBACK

Week 1: 
No feedback.


Week 2: 
"The packaging for the cactus looks very unique and interesting however, for the sunglasses, you need to have a cover for the box. Don't let it open". I did have a cap for the sunglasses box but I forgot to include the pics in my slides >w<


Week 3: 
Reserach on the K9 family. I might need to change the Doberman to a German Shepard for the king. Mr. Shamsul said he was okay with the poodle and pug, but not so much with the German Shepard. 


Week 4:
Mr. Shamsul said that my cards don't look so much like my moodboard, and that I should use a different colour scheme that is brighter, and change the typeface. I also missed out on the Jack card, so I had to include that too.

Week 5:

The box and back of the card is fine, but the front is a bit difficult to see the symbols because of the background. I can change it to a solid colour, or keep the background but add a dark opacity over it.