Packaging and Merchandising Design - Project 1

28/09/20 - 19/10/20 (Week 6 - Week 9)

Atiqah Farzana Binti Syalleh Karimyee (0336740)

Packaging and Merchandising Design

Project 1

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LECTURE NOTES

The Effects of Colours in Packaging Design Towards Consumer Purchase Intention

Week 6 (28/09/20)

This week's lecture was presented by Jessica and Amelia on the effects of colours in packaging design towards consumer purchase intention.

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INSTRUCTIONS

Module Information Booklet:

PROJECT

Project 1: Promotional Packaging
(Week 6 - Week 7)
28/09/20 - 05/10/20

For this project, we had to design a new happy meal box with the fun fries packaging as well. The design should include educational information within the design. The theme of the packaging is 'stay safe'. The graphical cues and verbal cues must be visible and clear. 

From the theme 'stay safe', I thought about the eating procedures during this recent time. Young children may not be aware of the eating procedures of this covid era so this packaging will hopefully teach them the proper ways.

As per usual, I made a visual moodboard before starting the project. I wanted to go for a doodle style as it suits children and they will find it more appealing/easier to understand.

Fig. 1.1 Moodboard

Mr. Shamsul said we were encouraged to use the official McDonald's characters so I did some research on them.

Fig. 1.2 McDonalds Characters

Fig. 1.3 McDonalds Character - Ronald McDonald

Happy Meal packaging dieline:

Fig. 1.4 Happy Meal Box Dieline

I sketched out some ideas and to see the placement of the design:

Fig. 1.5 Sketch 1

Fig. 1.6 Sketch 2

Fig. 1.7 Sketch 3

Fig. 1.8 Sketch 4

Happy Meal packaging first attempt:

Fig. 1.9 Happy Meal Box - Attempt 1

Fig. 1.10 Happy Meal Box - Attempt 1 (Close Up)

Fig. 1.11 Happy Meal Box - Attempt 1 (Close Up)

Fig. 1.12 Happy Meal Box - Attempt 1 (Close Up)

Fig. 1.13 Happy Meal Box - Attempt 1 (Close Up)

After showing my first attempt, Mr. Shamsul gave me feedback to make the stroke thinner and to use a standard font for the smaller text.

Happy Meal packaging second attempt:

Fig. 1.14 Happy Meal Box - Final Attempt

 

Fig. 1.15 Happy Meal Box - Final Attempt (Close Up)

Fig. 1.16 Happy Meal Box - Final Attempt (Close Up)

Fig. 1.17 Happy Meal Box - Final Attempt (Close Up)

Fig. 1.18 Happy Meal Box - Final Attempt (Close Up)

Happy Meal Mockups:

Fig. 1.19 Happy Meal Box - Final Attempt Mockup 1

Fig. 1.20 Happy Meal Box - Final Attempt Mockup 2

Fig. 1.21 Happy Meal Box - Final Attempt Mockup 3

Fig. 1.22 Happy Meal Box - Final Attempt Mockup 4

Here is my Fun Fries packaging design:

Fig. 1.23 Fun Fries Box - Final Attempt

Fig. 1.24 Fun Fries Box - Mockup 1

Fig. 1.25 Fun Fries Box - Mockup 2

Here is a compilation of my progress in the form of a PDF:

Fig. 1.26 Final Project 1 Submission PDF

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FEEDBACK

Week 6: 

Mr. Shamsul said that my theme is clear and conducted well, however, the strokes are a bit too thick and it might be difficult to read the smaller text. Instead, I can use a standard type for the smaller text, while the headings remain as handwritten.

My first attempt is still considered a prototype of I can still refine it as well as add the necessary logos and symbols (barcode, recycle, logos, etc.)

Week 7: 

It looks better now with the thin stroke. I can proceed with making the mockups.

Week 8: 
Independent learning week.

Week 9: 
We had peer feedback today and so Amelia commented on my packaging. She didn't have much to say but my design suits my theme. Mr. Shamsul said the doodle style looks a bit messy but since that's how I intended it to be then it's okay.