Packaging and Merchandising Design - Project 2

 

05/10/20 - 19/10/20 (Week 7 - Week 9)

Atiqah Farzana Binti Syalleh Karimyee (0336740)

Packaging and Merchandising Design

Project 2

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LECTURE NOTES

The Role of Typeface in Packaging Design

Week 9 (19/10/20)

This week's lecture was presented by Adeel and Chin Han on the role of typeface in packaging design.

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INSTRUCTIONS

Module Information Booklet:

PROJECT

Project 2: Innovative Packaging
(Week 7 - Week 9)
05/10/20 - 19/10/20

For this project, we collaborated with 2 schools- The School of BioScience (SBS) and The School of Media in Communication (SOMAC). Our task is to create a packaging design for a selected product from SBS. The packaging should be able to communicate and be marketable in the local or international market. The design should communicate the benefit of the product and the brand of the product.

My group consisted of me, Dondo, and Angdio. We chose the chocolate team to collab with. Their product is described as 'milk chocolate and strawberry-filled smoked peanut cracker'.

Here are some information given by the BioScience students:

Fig. 1.1 Nutrition Facts 

Fig. 1.2 Chocolate Information

Fig. 1.3 Chocolate Name Exploration

In the end, we all settled for 'Meltove'.

After deciding the chocolate name, we then had to start thinking about the logo and packaging.

On week 8, we had a meeting with the other schools to discuss logo ideas. Each of us came up with 2 logos each, and here are my logo sketches:

Fig. 1.4 Meltove Logo - Sketch 1

Fig. 1.5 Meltove Logo - Sketch 2

Fig. 1.6 Meltove Logo - Digitisation

Here are Angdio and Dondo's logos:

Fig. 1.7 Meltove Logo - Angdio's Attempt

Fig. 1.8 Meltove Logo - Dondo's Sketch 1

 

Fig. 1.9 Meltove Logo - Dondo's Sketch 2

Fig. 1.10 Meltove Logo - Digitisation (Space Rationalisation)

Fig. 1.11 Meltove Logo - Digitisation (Colour Scheme and Typefaces)

Fig. 1.12 Meltove Logo - Progress

The logos were further developed to have more of the 'chocolate' look and feel. 

Fig. 1.13 Meltove Logo - Development

Fig. 1.14 Meltove Logo - Final PDF

After finialising the logo, we could move onto the packaging. Firstly, we made a stylisation range finder to have a clearer direction of our packaging style. We chose a minimal abstract style for our packaging.

Fig. 1.15 Stylisation Range Finder 

Fig. 1.16 Original/Intended Packaging

Fig. 1.17 Packaging Dieline 1

Along with the nutrition facts in Fig. 1.1, we also had to include these certified food logos on our packaging (excluding the Halal logo).

Fig. 1.18 Certified Food Logos

Fig. 1.19 Packaging Design 1

Fig. 1.20 Packaging Design 2

 

Fig. 1.21 Packaging Design 3

Fig. 1.22 Packaging Design 4

 

Fig. 1.23 Packaging Design 5

Fig. 1.24 Packaging Design 6

 

Fig. 1.25 Packaging Dieline 2

Fig. 1.26 Packaging Dieline 2 - Inside Box

Fig. 1.27 Packaging Dieline 2 - Dividers

Fig. 1.28 Packaging Design 7

Fig. 1.29 Packaging Design 8

Fig. 1.30 Packaging Design 9

Here is the final packaging design:

Fig. 2.1 Final Packaging Design

Fig. 2.2 Final Packaging Design - Inside Box

Fig. 2.3 Final Packaging Design - Dividers

Below is a prototype of the packaging. It is in a smaller size from the actual packaging because the printer cannot print the dieline bigger than A4.

Fig. 2.4 Prototype - Sketch

Fig. 2.5 Prototype - Flatlay

Fig. 2.6 Prototype - Assembling Progress

Fig. 2.7 Prototype - Assembling Progress

Fig. 2.8 Prototype

Fig. 2.9 Prototype

Here are the mockups of our final chocolate packaging:

Fig. 2.10 Mockup 1

Fig. 2.11 Mockup 2

Fig. 2.12 Mockup 3

Fig. 2.13 Mockup 4

Fig. 2.14 Mockup 5 - Chocolate on Shelf

Fig. 2.15 Mockup 8 - Chocolate with Competitors

Fig. 2.16 Final Chocolate Packaging

Fig. 2.17 Final Chocolate Packaging Opened

Here is a compilation of our progress that covers everything we did for this project:

Fig. 2.18 Final Project 2 Submission PDF