Packaging and Merchandising Design - Final Project

26/10/20 - 23/11/20 (Week 10 - Week 14)

Atiqah Farzana Binti Syalleh Karimyee (0336740)

Packaging and Merchandising Design

Final Project

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LECTURE NOTES

Merchandising and the Effects of Brand Recognition

Week 11 (02/10/20)

This week's lecture was presented by Gaby and Angdio on merchandising and the effects of brand recognition.

 

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INSTRUCTIONS

Module Information Booklet:

PROJECT

Final Project: Promotional Merchandising Item and Display
(Week 10 - Week 14)
26/10/20 - 23/11/20

Our final project required us to make a collateral for our brand, Meltove. We had to list out 10 items that we could narrow down to 5 for our promotional merchandise. We also had to choose a theme for our merchandise, so we chose Christmas.

The 10 items: 

1. T-shirt
2. Coffee mug
3. Teddy bear
4. Enamel pins
5. Socks
6. Totebag
7. Sweater/Hoodie
8. Pen
9. Notebook
10. Water bottle

The highlighted items above are the ones we chose.

Here are our first attempts of the collateral:

Fig. 1.1 Collaterals - Notebook and Enamel Pins

Fig. 1.2 Collaterals - Shirts and Tote Bag

Fig. 1.3 Collaterals - Mugs

Mr. Shamsul commented that they don't really look 'Christmas-y' so we should try again.

Here are our final attempts of the collateral:

Fig. 1.4 Collaterals - Notebook and Enamel Pins

Fig. 1.5 Collaterals - Longsleeve Shirt and Tote Bag

Fig. 1.6 Collaterals - Mug and Christmas Sock

Here is our final project compilation slides in PDF:

Fig. 1.7 Collaterals - PDF Submission

We were asked to make a short 30-40seconds video for Innofest regarding our project collaboration.

Fig. 1.8 Innofest Video